When appropriate, follow-up as soon as the recipient opens the email (use email tracking tools to help you do this).Test how soon you should follow up to get the best results.Send about four follow ups to a cold contact but you can potentially continue to follow up with warm leads until you get an answer.It typically takes five follow ups to get a sale.The interaction of the potential customer is what counts - make your objective that interaction. Following up is what you are doing, but the act of sending an email will accomplish nothing tangible for your business. Remember also that the act of following up is not an objective itself. However, your follow up email will work better if you have just one objective as offering choices usually lowers conversion rates. It is often tempting to hedge your bets by going for multiple objectives. To establish if the person is interested in finding out more about your product or service.To find out if you got the sale/deal/order or not.Ask yourself what do you want to achieve by sending the email? Four common objectives with sales follow-up emails are: Don't rush into writing follow up emails, however, before defining an objective. So, you have to follow up to get sales, and email is an effective way of doing this. Sales email follow-ups that get the timing right get positive results. Often it is simply because the timing is not right - they are doing something else at the time or have different priorities. When a recipient ignores or doesn't act on an email you send, it doesn't mean they don't want your product or service. Sales emails are particularly effective, however, because of timing. It can also be because they need time to consider their options. This can be because you have to send them more information, such as a proposal. Sales email follow ups work for the same reason that other methods of following up work - because customers rarely make a decision after the first email or during the first phone call or meeting. Increases the chance you will be in the right place at the right time.Decisions are rarely made at first pitch.So, understanding why sales email follow ups work, and how to make yours more effective, will help you get more customers. The email above might get the timing right, but there is little context and no motivation. If the person sending you the email gets those things right, you might open it. However, if you received an email like this in the middle of your busy day, would you even open it let alone act on it?ĭepends! Why? It is all about context, motivation, and timing. Follow up emails are a crucial part of the sales process. If this is what you do, you might be losing sales. " Hi, I just wanted to follow up on the proposal I sent / our last phone call / our last meeting / the email I sent. On the surface, sales email follow ups are simple.
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